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Retailer Relationship Management

Main Purpose

Build effective relationships with prioritized retailers and gain business support to maximize Bayer Seed, mainly targeting

smallholder farmers

Drive product availability for smallholder farmers in the region by order generation at retail level to support sell-out of key dealers
Build Bayer and Dekalb value proposition at retail level

Key Tasks & Responsibilities

Deliver the mission for the region together with the customer facing squad
Jointly manage the regional P&L with the customer-facing team
Ensure that the regional 90-day sales goals including budget are achieved
Identify most strategic retailers in the area and build a relationship
Manage the relationship with strategic retailers and assure order generation at retail level feeding key dealer sales
Co-develop annual regional sales and marketing plans for the region with the team
Link retailer activities to regional plans (marketing / sales)
Ensure achievement of monthly sales plans.
Conduct trainings at retail / point-of-sale level
Assess data provided by sales staff in the region and implement agreed regional sales and growth strategies
Identify business opportunities and develop strategies to capture them.
Identify volume and market share gaps/trends and feed into regional strategy
Keep track of competitors activities and market changes and feed back to supporting units

Key Working Relations

Distributor Relationship Manager
Country Sales Manager
Sales Effectiveness
Customer Agronomists
Demo Attendants
In Store Promoters

Qualifications & Competencies

Bachelor Degree in Agriculture and/or Business
Two (2) years of relevant experience in crop agronomy, seeds and pest control practices
Sales experience.
Solid agricultural knowledge and understanding of local market environment.
Demonstrate Bayer core competencies: Customer Focus, Drives Results, Values Differences, Manages Complexity, Collaboration, and Instills Trust.
Ability to collaborate/communicate with and develop internal and external partnerships.
Ability to work well in smallholder farmer markets.
Proficiency in English and Local languages
Good Microsoft Skills (Excel / PowerPoint / Word) a prerequisite.
Highly motivated, creative, dynamic, and well organized.

As part of our commitment to inclusion, we want to ensure persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, please contact us through the Apply button on this page

Location

Zambia : Zambia : Zambia

Division

Crop Science

Reference Code

891339

Bayer welcomes applications from all individuals, regardless of race, national origin, gender, age, physical characteristics, social origin, disability, union membership, religion, family status and pregnancy. We are committed to treating all applicants fairly and avoiding discrimination.

Application deadline: 6 November 2026

Retailer Relationship Management