Social Media Specialist

ST-ONE represents Tongli wide-body mining trucks, SINOTRUK tipper/tractor/light trucks, and Lonking wheel loaders/excavators in Zimbabwe. The company is seeking a Social Media Specialist to lead the online promotion of these brands to mining and construction customers (B2B).

Role Overview

• Promote the ST-ONE brand and its three equipment lines across Zimbabwe through content creation, multi-platform management, audience growth and sales lead generation, targeting mining and construction customers (B2B).

Duties and Responsibilities

Content creation - Film and edit promotional videos, product posts and customer case studies for the three brands. - Write English copy and video scripts, and present on camera when required. - Build and manage a media library covering equipment, mine sites, vehicle deliveries and service jobs.

Platform management - Manage Facebook, TikTok, Instagram, YouTube, and WhatsApp groups/channels. - Maintain a content calendar with consistent posting. - Respond promptly to comments and direct messages.

Growth and sales leads - Track follower growth, engagement rates and sales inquiries, and hand verified leads to the sales team. - Support online promotion of events such as exhibitions and vehicle deliveries.

Reporting - Produce monthly reports covering content output, follower/account growth, engagement, inquiries and conversion. - Use the data to refine the content strategy.

Qualifications and Experience

• Diploma or above, preferably in marketing, media or communications; relevant experience may compensate for academic background.
• At least 2 years of experience in social media operations or content creation; experience in automotive, construction machinery, mining or B2B industries preferred.
• Skilled in shooting and editing on mobile and desktop tools (CapCut / Jianying / Premiere Pro), and able to design posts with Canva.
• Able to write English copy and scripts independently.
• Experienced in managing Facebook, TikTok, Instagram and YouTube, and familiar with WhatsApp groups/channels.
• Able to read data from Meta Business Suite and TikTok creator tools.
• A verifiable portfolio (account links, case studies and data) is required; candidates without a portfolio will not proceed to interview.
• Experience in mining, mining client networks, or the construction machinery industry an advantage.
• Comfortable presenting on camera, with strong communication skills.
• Experience running Meta or TikTok ad campaigns an advantage.
• Demonstrable success in follower growth, viral content, or lead conversion.
• Basic photography skills (equipment close-ups, mine-site scenes).
• Shona or Ndebele language ability an advantage.
• Chinese language ability an advantage (for coordination with the Chinese team).

How to Apply

• Apply through the Apply button on this page.

Application Deadline

• 8 November 2026